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HomeGuest PostThe TV Network HBO is Being Sued for Sharing Subscriber Data With...

The TV Network HBO is Being Sued for Sharing Subscriber Data With Facebook

The lawsuit filed on behalf of Angel McDaniel and Constance Simon against HBO has accused the company of violating their privacy by sharing subscriber viewing data with Facebook. The case was brought forth by Bursor & Fisher.

According to an article from Malwarebytes.com, HBO is being accused of sharing customer data with Facebook, which then uses that information to match viewers’ viewing habits. The suit argues this violates the Video Privacy Protection Act (VPPA) – a law passed in 1988 aimed at protecting video privacy rights.

As technology continues to evolve, the VPPA is becoming more relevant than ever. The law protects people’s private video rental records from being exposed online or onto other devices like smart TVs because these types of businesses have fallen out popularity in recent years with advancements that led consumers towards streaming services instead; however there are still cases where individuals’ personal information could be compromised through IoT setups which lead us into an era where everything has been digitized- including your home videos.

The suit claims that HBO partnered with Facebook to retarget their ads and harvest user data without permission. This can be seen in the privacy policy for this company, which states subscribers must agree first before viewing history is used by companies.

You can check the case documents here

Reference: https://blog.malwarebytes.com/privacy-2/2022/03/hbo-sued-for-sharing-subscriber-data-with-facebook/

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